Let There Be Light!
Use a tack, nail or screw to create the top of the tree. Enforce
the theme, by criss-crossing the
cords into a tree shape. Adding
clear push pins to the edges of the
shelves to keep lights in position.
Dim the lights when needed to
complement the time of day and
the light levels in your store.
Build a Faux Trunk
For a triangle to become a tree,
it needs a trunk. Wrapped presents stacked at the base balances
the visual weight of this otherwise
top-heavy display and the boxes
also double as risers, lifting the
merchandise off the floor. Select
wrapping paper which strengthens
the overall display and connects
all the elements, from the floor to
Place items within easy reach to
encourage a tactile experience.
When customers touch, they
start to get attached. To ready
your plush for hugs and cuddles,
clean them with a lint roller to
remove stray threads. Most importantly, bring stuffed animals to
life by posing arms, legs and heads
in life-like manners. Make sure the
animals’ eyes can be seen.